What I Create

Not sure which type of content would suit your campaign? Here’s a quick guide to what I offer before you explore some examples of my work.

  • Imagery designed to showcase your products which includes:

    • UGC photography. Relatable images from a customer’s perspective, showing the product being held, used, or naturally featured in everyday settings.

    • Product photography. Clear, product-focused images that highlight the packaging, details, texture and features.

    • Lifestyle photography. Natural images that showcase the product in a relevant environment, routine, or real-life setting.

    Photography can be booked as a standalone service or added to a video package.

  • Strategic, platform-specific short-form videos designed to capture attention, communicate value and drive clicks, conversions and sales through paid advertising which includes:

    • Creative research, ideation and concept development.

    • Scriptwriting or structured talking points.

    • Filming based on the approved concept and campaign brief.

    • Editing with a clear hook, body and CTA.

    • Optional on-screen text, captions, music and platform-specific elements.

    • Delivery for agreed advertising, including Meta ads, Meta Partnership Ads, TikTok ads and TikTok Spark Ads.

    Paid advertising usage is quoted by platform and campaign length.

  • Natural, platform-first videos created for your brand’s organic social channels which includes:

    • Creative research, ideation and concept development.

    • Scriptwriting or structured talking points.

    • Filming based on the approved concept and brand brief.

    • Editing with a clear opening, main message and closing.

    • Optional on-screen text, captions, music and platform-specific elements.

    • Delivery for use across the brand’s owned organic social channels.

    Unrestricted organic usage is included.

  • Raw footage includes the unedited clips captured during filming. It gives your team flexibility to create additional edits, test new variations or repurpose content internally.

    Raw footage can be booked as a standalone service or added to a video package. It does not include a completed edit.

  • Additional hooks and calls to action (CTAs) can be created around an existing video concept to give your brand more creative options to test, including:

    • Hook variations that test different audience problems, opening lines or attention-grabbing visuals.

    • CTA variations that test different closing messages, offers, promos or actions.

    • A full A/B testing package keeps the body of the video identical while combining alternate hooks and CTAs.

    Hook variations, CTA variations and complete A/B testing packages are available as add-ons.

  • Additional services are available, including:

    • Rush delivery, subject to availability.

    • Additional revision rounds beyond those included in the agreed package.

    • Additional video cut-downs or alternative lengths.

    • Alternative aspect ratios or platform-specific formatting.

    • Extended paid advertising usage.

    • Meta Partnership Ads and TikTok Spark Ads licensing.

    • Posting through my TikTok or Instagram accounts.

    • Additional UGC or product photography.

    • Additional creative concepts or variations.

    Add-ons are quoted based on the required deliverables, usage, and campaign scope.

Content Formats Tailored to Your Campaign…

As a multi-niche content and UGC creator, I create consumer-led, education-forward content that feels natural, communicates product value and supports both organic social and paid advertising.

My work includes but is not limited to talking-head testimonials, unboxing and first impressions, product demonstrations, tutorials, how-to videos, routines, GRWMs, day-in-the-life content, before-and-afters, problem-and-solution videos, voiceovers, green-screen videos, reactions, trend-led edits, lifestyle B-roll, organic storytelling and platform-native ads. Each concept is tailored to the brand, audience and campaign goal.

Case Study: GAIA Natural Baby

The Brief

GAIA Natural Baby requested two unedited UGC concepts featuring its award-winning Ceramide Wipes and a 10-second “Mum Hours” TikTok trend-style video and a spoken testimonial. The content needed to feel natural and relatable to parents, with GAIA’s in-house editors completing the final edits to match the brand’s style.

My Approach

I began by analysing the example provided and researching the trend to understand its timing, structure and relatable humour. For the spoken testimonial, I researched the product benefits and common concerns parents have when choosing baby wipes, then shaped the information into a clear, education-forward script delivered from a natural parent-to-parent perspective.

Content Created

  • One trend-led “Mum Hours” video.

  • One education-forward talking-head testimonial.

  • Edited and unedited video versions.

  • Additional product unboxing footage and lifestyle content.

The Outcome

Text message image with the words: 'Morning Britney! GAIA have reviewed your content and they love it!! They loved how natural you are at talking (the wipes talking content!) It is in the works for editing then they will post it 😊'
A text message or review praising Britney's performance and communication, highlighting her professionalism and excellence.

Case Study: Essmoud

The Brief

Essmoud requested a creative, educational and elegant video to introduce “The World’s First Flat Scent Diffuser” across its social platforms. The content needed to show how to set up, use, and display the diffuser while highlighting its “set and forget” design, flame-free functionality, space-saving shape, and ability to double as décor.

My Approach

As one of my first brand collaborations, I took a detailed, research-led approach to understanding Essmoud’s product and creative direction. I reviewed the brand’s website, FAQs, social content and official setup video to ensure the patented diffuser was presented correctly. I then planned a product demonstration and different styling options around the home. I also created a separate unboxing video to showcase the packaging, products and Discovery Kits.

Content Created

  • One product demonstration.

  • Edited and unedited versions.

  • Additional product unboxing.

The Outcome

Text message praising videos with heart and loving emojis.
Text message expressing admiration for Britney, mentioning a nail hit with a head, excitement for a video, and looking forward to the journey together, with heart and celebrating emojis.

Her by Zea

Bondi Boost

Verde Vitality

Olive et Oriel

Health & Wellness

Hydrobump

The Alchemist’s Cabinet

Beauty & Skincare

So?… Fragrance

TIAM x YesStyle

Lokolash

Omitted

Home & Lifestyle

Ezi Broadband

Levede

The Alchemist’s Cabinet

Verde Vitality

EAORON

SIPPR

Photography

UGC Photography

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Product Photography

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Lifestyle Photography

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UGC Photography • Product Photography • Lifestyle Photography •

Close-up of a person's eye with makeup brush applying eyeshadow or eyeliner.
A bottle of Zea Relief Women’s PMS Support with botanical leaves and sprigs of small red berries on a white surface.
A woman with long wavy hair smiling and holding a tube of SO ME BY MI skincare product against a clear blue sky.
A body mist spray bottle labeled 'Rainforest Paradise' surrounded by scattered pistachio nuts on a white background.
A clear plastic bag of Himalayan bath salts labeled 'Verde Vitality Citrus Serenity Refreshing', with dried orange slices and loose bath salts with herbs and flowers arranged in front.
Smiling woman holding a white box labeled 'Camille & Stone'
Close-up of a hand with fingers forming a peace sign, pointing at a white piece of paper or cardboard with red text and borders, held against a white background with shadows.
Close-up of a woman with long brown hair, smiling slightly, with a facial sheet mask applied to her face, partially visible at the chin and cheeks.
A young woman with fair skin and brown hair holding a white bottle of Meeko Skin Bare Face Balm close to her face, smiling softly, in front of a plain white wall.
A small jar of sea salt lavender shake n vac with a sprig of lavender flowers and a printed instruction sheet on a white surface.
A young woman with long brown hair, smiling, holding a box of Purever bamboo baby wipes in front of a white wall.
A bag of Javvy Protein Coffee on a white surface with a paper bag behind it and a small plant to the left.

Let’s Work Together

Interested in collaborating?

I would love to hear about your brand, campaign, and your ideas for collaboration. Please share whatever you have in mind, even if the details are still taking shape. I will be in touch as soon as possible to explore how we could work together.